(desole pour mon francais, il y a plus de quinze ans que j’ai parle en francais. C’etait seulement en ecole)
some master and student conversations.
Grasshopper: Master master…did you hear? Chicago GSB is now Chicago Booth (Booth School of Business). Thanks to a whopping donation of $300m to the b-school by David Booth.
Master: Yeah, I heard. David Booth is a true master.
Grasshopper: I am now posed with the eternal dilemma.
Master: What is it grasshopper?
Grasshopper: what happens to the truckloads of money I spent on the GSB paraphernalia. Does that mean, with the heavy ‘Booth‘ branding in progress, my ‘Chicago GSB‘ shirts are going to lose their inherent value?
Master: Hmm..grasshopper, seems like you are not meditating. What did you learn in your competitive strategy or your accounting classes?
Grasshopper: oh, ..that it is a sunk cost and should not be considered in my decision making.
Master: Very good grasshopper. Now go, and focus on your studies. Remember, keep your mind open like the lotus flower in the morning and absorb the b-school wisdom.
Grasshopper: But I am not done yet master. The first order of business for me is to parameterize my problem statement so I can build a model to calculate how long it will take for the ‘Booth’ brand to build up. I then hone it down to the exact number of days and use that time period to amortize the ridiculously expensive Chicago GSB gear that I bought from the bookstore. This means master, in layman terms, if you see me wearing the ‘GSB’ related gear almost every day to class, please don’t assume I am falling behind on my laundry. Like any b-school student, I am only trying to get my money’s worth.
Master: ok, I won’t. But why are you building a model?
Grasshopper: Isn’t that what every Chicago GSB student is trained to do? 
Master: <silent>
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